PRESSEMELDING - 1. DESEMBER 2021
RLVNT announces continued partnership with Norwegian, professional e-cycling team KALAS eSRT
RLVNT is thrilled to continue the partnership with Norwegian, professional e-cycling team KALAS eSRT p/b Wahoo BIRK. The partnership is a multi-year agreement where the team will continue to use Wahoo’s trusted, premium indoor trainers, GPS bike computers and heart rate monitors in both competition and training.
The partnership allows KALAS eSRT to optimize their indoor setups and train as well as race using the best and most innovative products on the market. The setups include the smart bike KICKR BIKE, indoor trainers KICKR v.5, GPS bike computers ELEMNT BOLT and heart rate monitors TICKR.
“We are really excited to continue our partnership with KALAS eSRT”, says Caroline Young Marketing Lead Wahoo at RLVNT Distribution. “E-racing is an interesting, engaging and evolving space and it’s great that we can join forces with such a talented and hard working group of cyclists as KALAS eSRT. E-cycling is also important for us from a strategic point of view so we look forward to continuing our collaboration with a local team and offer them the best products available for them as athletes in their sport”, says Young.
The team of 10 elite racers compete in Zwift Racing League Premier Division. The team have had several wins in Zwift Racing League races and racers competing in the UCI World Championship in 2020. The team’s sprinter Håvard Gjeldnes recently qualified for the 2022 UCI Cycling eSport World Championship.
“For KALAS eSRT, it has been important to have RLVNT with Wahoo as a partner" says Tom Ove Kaland Team Manager for KALAS eSRT. "It has given us access to the best in equipment for eSports, which provides stability and durability for our riders who compete at the highest level. We look forward to 2 new years together with Wahoo Nordic and BIRK. This gives us the opportunity to further develop our team and concept within cycling eSports”, says Kaland.
The Norwegian retailer BIRK Sport, who specialises in cycling, will be part of the agreement and work closely with the team to provide both support and equipment together with RLVNT. BIRK has seen an increase in interest related to indoor cycling from their customers and will respond to this by, for example, arranging a Zwift series called “BIRK Sportive p/b KALAS eSRT” in autumn. The series will be a collaboration with the team and open for everyone to join.
“At BIRK we believe that all cyclists are in need of good equipment, not only the professionals" says Stein Magnus Olafsrud, Sales Manager at BIRK Sport. "And in addition to a wide range of products we also want to offer our customers the best support possible when entering the world of e-cycling. I think we will see many more cyclists getting on their trainers this coming indoor season”, says Olafsrud.